The Phee Story

Our vision & Philosophy

In PHEE, we thrive to create products that won’t only be competitive in the market but will also have a positive impact on our planet’s ecosystem that desperately needs our help. We are committed to work alongside the relevant authorities, industry leaders, and consumers so that sustainable materials regain their market trust from their toxic counterparts that dominate the market for now. We aspire that our passion and dedication will make PHEE a world leading company, which will in turn lead the way for other industries.

The resource

The resource that PHEE is currently harnessing is the dead leaf of the vascular sea plant Posidonia Oceanica. According to scientists, this is one of the oldest living organisms on Earth. One does not need science, though, to notice that it is annually washed up in abundance on the Mediterranean shores and is disposed as waste. However, after 3 years of Research & Development PHEE’s team has brought those leaves back to life, being the first company worldwide to fully utilize them as a primary raw material. A pioneering natural material has been developed and patented as such..


awareness regarding collection and commercial use of this unique raw material.

PHEE’s objectives are the following:


commercial use borders to innovative as well as established product categories which is based on the unique attributes of our raw material


environmental and social responsibility throughout our value chain



that lies within mother nature. Our products are not meant to fulfill your innate desire to explore the earth, but rather a subtle prompt push


It’s about more than jobs. It’s about philosophy of Greek pride that started this country. It’s about reviving pride in products, pride in design, and pride in manufacturing. These are the sectors Greeks must re-target and create value it’s time to take back that authenticity and inject it into everything we do. from the minute we wake up to the minute we lay our heads down we think about how we will impact the generations to come. From the minute we wake up to the minute we lay our heads down we think about how we will influence the generations to come.



but those who know it understand it’s true meaning. Quality means dedication to craftsmanship, this craftsmanship starts with design conception, goes into manufacturing, and lasts through the life of a product