Adidas wanted their Athens flagship to go beyond product display — a retail interior that reflected the brand's sustainability commitments and stood apart from the global store template.
PHEE Board™ was specified across the fitting rooms, seating areas and curated gallery walls. Cubes, lounge chairs, benches and bespoke picture frames were produced in Posidonia biocomposite — a material recognisable by touch, each piece visibly unrepeatable.
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